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Case Study

Industrial / Agricultural Industries

In Spite of
COVID-19 Outbreak,
ADMI Delivered Enhanced Personnel Training


A multinational OEM producer of agricultural and construction equipment was dissatisfied with the consistency of their contracted After-Sales training services, conducted throughout the US and Canada. The training vendor provided multiple facilitators, each with their own methods and materials.


Having worked with the OEM for over eight years, providing Parts Investment Management training, ADMI was asked to provide a new After-Sales training solution. The new program commenced in January 2020 and was quickly supplemented with development and deployment of a Parts Sales seminar. ADMI’s Personnel Training expertise provided a consistent, enhanced training product to the OEM’s dealer service and parts team members.

With the advent of the COVID-19 outbreak, ADMI rapidly transitioned the in-person training format to online remote learning, including repurposing all training materials to take better advantage of the online format.


Throughout the US and Canada, dealer staff are accessing a safe and consistently-applied online training program. In addition, program savings are being realized by the OEM in the form of lower per-person cost — due to the elimination of travel time and associated expenses. New scheduling flexibility inherent in the program format has also significantly increased overall satisfaction.